MTD mandatory · April 2026
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What Is Gross Profit? Definition vs Net Profit

Gross profit strips out the cost of what you sold to reveal your trading margin. It sits above net profit and tells you whether your core product or service makes money at all.

What Is Gross Profit? Definition vs Net Profit
Gross profit is the amount left when you subtract the direct cost of producing your sales (the cost of goods or services sold) from your total income. It measures how profitable your core trading activity is, before overheads are taken into account.

Ask a shopkeeper what they make on a £10 product and they will not start with rent or insurance. They will tell you what it cost them to buy and what is left when it sells. That gap, before any of the wider running costs are considered, is gross profit, and it is the cleanest measure of whether the thing you sell actually makes money.

Key takeaways
  • Gross profit is income minus the direct cost of sales (goods or services sold).
  • It measures the profitability of your core trade before overheads are deducted.
  • Net profit goes further by also deducting overheads such as rent, insurance and marketing.
  • Gross profit is often expressed as a percentage margin to compare products or periods.
  • HMRC taxes net profit, not gross profit, but gross profit shows where margins can be improved.

How Gross Profit Is Calculated

Gross profit answers a single question: after paying for what I sold, how much is left? The formula is deliberately narrow:

Gross profit = Total income − Cost of sales

Cost of sales (also called cost of goods sold) covers only the costs directly tied to producing a sale: stock you bought to resell, raw materials, and in some trades the direct labour or subcontract cost of delivering the work. Crucially, it excludes overheads, the standing costs of running the business such as rent, software, insurance and marketing. Those come out later, when you move from gross profit down to net profit.

Gross profit is frequently turned into a percentage, the gross profit margin, by dividing it by turnover. A 40% margin means that for every £100 of sales, £40 remains after the cost of sales. Margins make it easy to compare one product, service line or trading period against another, and to spot when rising supplier costs are quietly eroding profitability.

Cost of sales
The direct costs of producing the goods or services a business sells, such as stock, raw materials and direct subcontract labour. Cost of sales is deducted from income to reach gross profit. It excludes overheads like rent, insurance and marketing, which are deducted later to reach net profit.

Worked Example: Gross vs Net Profit in 2025/26

Tom runs a sole trader furniture-making business. His 2025/26 figures show clearly where gross profit sits relative to turnover and net profit:

ItemAmount
Turnover (sales)£80,000
Timber and materials−£28,000
Direct subcontract labour−£12,000
Gross profit£40,000
Workshop rent−£7,200
Tools, insurance, software−£3,800
Marketing and accountancy−£2,000
Net profit£27,000

Tom's gross profit of £40,000 gives a gross margin of 50% (£40,000 ÷ £80,000), a healthy figure that tells him his core making and selling is sound. But gross profit is not the end of the story. After deducting £13,000 of overheads, his net profit is £27,000, and that is the figure HMRC taxes. Against the £12,570 Personal Allowance for 2025/26, £14,430 is taxable at the 20% basic rate, plus Class 4 National Insurance at 6% on profit above £12,570. See the full picture, including the link from these figures to a tax bill, on the profit and loss page.

£40,000
Gross profit
50%
Gross profit margin
£27,000
Net profit (the taxable figure)

Why Gross Profit Is the Margin That Matters

Gross profit is the early-warning system of a business. If your gross margin is too thin, no amount of cutting overheads will rescue you, because the problem lies in the core trade itself: you are not charging enough or paying too much for what you sell. A falling gross margin over several periods is one of the first signs that supplier prices, pricing strategy or product mix need attention.

For the self-employed, the practical value is in diagnosis. Net profit tells you the final result; gross profit tells you why. A sole trader whose net profit has slipped can look at gross profit to see whether the cause is the cost of sales eating into margins, or overheads creeping up. Keeping income and costs categorised throughout the year, which is exactly what Making Tax Digital for Income Tax will require from April 2026 for those with qualifying income over £50,000, makes both figures visible at any moment rather than only once a year.

Gross profit tells you whether your trade works. Net profit tells you whether your business does.
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Related terms

  • Net profit — the bottom-line figure after overheads are deducted from gross profit, and the basis for tax.
  • Turnover — the total income figure that gross profit is calculated from.
  • Profit and loss statement — the summary that lays out turnover, gross profit and net profit in order.

People also ask

Frequently asked questions

What is gross profit?
Gross profit is the income left after deducting the direct cost of the goods or services you sold, known as the cost of sales. It does not deduct overheads such as rent, insurance or marketing. Gross profit measures how profitable your core trading is, before the wider running costs of the business are taken into account, and it sits above net profit on a profit and loss statement.
What is the difference between gross profit and net profit?
Gross profit deducts only the direct cost of sales from income, while net profit also deducts all the overheads needed to run the business. Gross profit shows the margin on what you sell; net profit shows what is left for the owner once everything is paid. For a sole trader, it is net profit, not gross profit, that income tax and Class 4 National Insurance are charged on.
Is gross profit the figure HMRC taxes?
No. HMRC taxes net profit, the figure left after both cost of sales and overheads have been deducted from income. Gross profit is a useful internal measure of trading performance, but it is not the basis for income tax or National Insurance. A sole trader still needs to deduct overheads from gross profit to reach the taxable net profit reported on their Self Assessment return.

Related

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